Client
JNPC – E-learning for Nursing Prep
Industry
Online training institute (NCLEX coaching, license migration, credential assessment)
Business Model
B2C, entrepreneur-led (2 owners)
Location
Brampton, Ontario, Canada
Project Scope
Website, funnel, CMS/ERP/CRM, LMS, SEO, Meta ads, social media management
Timeline
Ongoing from 2024
Services
Subscription Platform, CMS, CRM, Analytics & Operations System
Tech Stack
Figma, HTML, CSS, Bootstrap, Laravel, PHP, MySQL, AWS, JavaScript
Problem
Beyond content control, the business had no system for any core function:
01 Student enrollments handled manually, no centralized course access
02 Payments tracked informally, no invoicing or reconciliation
03 Course delivery unstructured, no progress visibility
04 Leads managed over WhatsApp, no CRM, no follow-up discipline
05 Founders had no clear view of who purchased what or when
The result was a business with strong potential but no operational backbone. Every new student added complexity rather than revenue. Growth was impossible without first building the infrastructure to contain it.