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Privacy Policy, Devoptiv | IT Services and Consulting Company

DevOptiv Inc. ("DevOptiv," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit https://devoptiv.com and use our software development, cloud operations, and digital marketing services (collectively, the "Services").

This policy includes our SMS/text messaging practices in compliance with the Telephone Consumer Protection Act (TCPA), RingCentral's SMS/MMS Content Policies, the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA).

1. Who We Are

Legal Entity

DevOptiv Inc.

Address

BayWood Dr, Stittsville, ON K2S 1K5, Canada

Phone

+1 (657) 686-6729

Data Protection Officer

[email protected]

2. Information We Collect

2.1 Categories of Personal Information (CCPA Compliance)

CategoryExamplesCollected
Identifiers
NameEmailPhone numberIP addressAccount credentials
Yes
Personal Records
NameContact informationBilling address
Yes
Protected Characteristics
AgeGender (if voluntarily provided)
No
Commercial Information
Service inquiriesProposalsContractsPayment history
Yes
Biometric Information
FingerprintsFace scans
No
Internet Activity
Pages visitedSearch queriesClickstream dataReferring URL
Yes
Geolocation Data
Approximate location from IP address
Yes
Sensory Data
AudioVideo recordings
No
Professional/Employment
Job titleCompany nameIndustryBusiness size
Yes
Non Public Education
Education records
No
Inferences
Profiles reflecting preferencesService needs
Yes

2.2 Service Specific Data

For Software Development & Cloud Ops:- Technical specifications and system requirements, Cloud infrastructure credentials (encrypted), DevOps tool configurations and access logs, Error logs and debugging information
For SEO/Marketing Services:- Website analytics data and performance metrics, Search engine ranking data, Content management system (CMS) access credentials, Marketing campaign performance data
For SMS Communications:- Mobile phone number, Opt-in timestamp and method (web form, keyword, written agreement), Message delivery status and engagement metrics, Opt-out requests and timestamps (retained for 5+ years per TCPA)

3. How We Collect Data

Direct Collection:- Web forms, phone calls, emails, SMS opt-ins, contracts
Automated Collection:- Cookies, Google Analytics, server logs, error tracking tools
Third Parties:- HubSpot (CRM), RingCentral (SMS), AWS/Azure (cloud hosting), Google Ads (marketing)

4. How We Use Your Data

PurposeLegal BasisCategories Used
Software DevelopmentContract
ADItechnical specs
Cloud Operations & DevOpsContract
AFGcloud credentials
SEO & Marketing ServicesContract/Consent
AFIK
Client CommunicationLegitimate Interest
ABI
SMS Program DeliveryConsent
A (phone)SMS data
Marketing CommunicationsConsent
AFI
Payment ProcessingContract
AD
Security & Fraud PreventionLegitimate Interest
AFG
Legal ComplianceLegal Obligation
All categories

5. SMS / Text Messaging Policy (TCPA & RingCentral Compliant)

5.1 Prior Express Written Consent

We obtain prior express written consent before sending any SMS messages. Consent is never implied, pre-checked, or a condition of purchase.

Consent Disclosure (Displayed at Collection): By providing your mobile number, you consent to receive SMS messages from DevOptiv regarding project updates, cloud operations alerts, and marketing insights. Message frequency: up to 4 messages per month. Message and data rates may apply. Reply STOP to cancel, HELP for assistance. We only send messages between 8:00 AM - 9:00 PM your local time. View our Privacy Policy and Terms of Service.

Consent Methods: Unchecked checkbox on web forms, Keyword opt-in (e.g., texting "DEVOPTIV" to our number), Written agreement (contracts/proposals)

5.2 Prohibited Content (RingCentral TCR Requirements)

Prohibited Content: Per RingCentral's SMS/MMS Content Policies, we strictly prohibit and do not send: Loan, mortgage, or credit repair advertisements, Work from home or multilevel marketing promotions, Political advertisements or campaigning, Alcohol, tobacco, or firearms promotions, Pharmaceutical or drug advertisements, Gambling, sweepstakes, or lottery content, Content using purchased or third party lead lists

5.3 Message Types & Frequency

We may send:

  • Service Updates: Development milestones, deployment notifications
  • Cloud Operations: Infrastructure alerts, maintenance windows, security notifications
  • SEO/Marketing: Campaign performance summaries, optimization recommendations
  • Meeting Reminders: Consultation calls, project reviews
  • Security Alerts: Unauthorized access warnings, credential reset confirmations
  • Frequency: Maximum 4 messages per month
  • Quiet Hours: 8:00 AM - 9:00 PM recipient local time only
  • Throughput: Maximum 50 messages per minute per number

5.4 Opt-Out Rights

  • STOP: Reply STOP to any message for immediate unsubscribe. One confirmation message sent without promotional content.
  • HELP: Reply HELP for assistance or contact [email protected]
  • Email: Send "SMS Opt-Out" to [email protected]
  • Processing Time: Immediate for STOP replies; 10 business days maximum for other methods

5.5 SMS Data Protection

  • Phone numbers and consent records stored in HubSpot CRM with restricted access
  • SMS opt-in data is NEVER sold or shared with third parties for marketing
  • Consent records retained for minimum 5 years as required by TCPA
  • Message logs retained for 12 months for delivery verification

6. Data Sharing & Subprocessors

6.1 Service Providers

ProviderServiceData SharedSafeguards
HubSpotCRM, Marketing Automation, EmailContact info, engagement data, SMS consent statusGDPR Article 28 DPA, EU-US Data Privacy Framework
RingCentralSMS GatewayPhone numbers, message contentTCPA compliance, encryption
AWS/AzureCloud HostingAll service dataSOC 2 Type II, ISO 27001, encryption
Google AnalyticsWeb AnalyticsIP address (anonymized), behaviorGDPR-compliant configuration
StripePayment ProcessingPayment info (tokenized)PCI-DSS Level 1

6.2 Data Processing Agreements (GDPR Article 28)

All subprocessors (HubSpot, RingCentral, cloud providers) process data only on our documented instructions under Data Processing Agreements that include:

  • Confidentiality obligations for personnel
  • Security measures per Article 32
  • Subprocessor authorization and notification requirements
  • Assistance with data subject rights requests
  • Return/deletion of data upon termination
  • Audit rights and compliance cooperation

Standard Contractual Clauses (SCCs): We use EU Commission-approved SCCs (2021 versions) for international transfers to the US and Canada.

6.3 No Sale of Personal Information

We do not sell your personal information to third parties as defined under CCPA/CPRA. We do not share SMS opt-in data, phone numbers, or consent records with any third parties for their independent marketing purposes.

7. Cookies & Tracking

CategoryPurposeDurationConsent Required
EssentialAuthentication, security, site functionalitySession - 1 yearNo
AnalyticsGoogle Analytics, performance monitoring1-2 yearsYes
MarketingSEO tracking, ad conversion (Google Ads)90 days - 1 yearYes
FunctionalLanguage preferences, CMS settings1 yearYes

Control: Manage preferences via our cookie banner or browser settings. We honor Do Not Track signals for analytics.

8. Data Retention

Data TypeRetention PeriodLegal Basis
Client account informationDuration of contract + 7 yearsTax/accounting laws
SMS consent records5 years minimumTCPA compliance
Cloud operations logs12 monthsSecurity, debugging
SEO campaign data3 years after campaign endContract performance
Marketing dataUntil opt-out + 1 yearConsent management
Deleted accounts30 days post-deletion, then permanentData minimization

Upon expiration, data is securely deleted or irreversibly anonymized.

9. Data Security & Breach Notification

9.1 Security Measures

  • Encryption: AES-256 at rest, TLS 1.3 in transit
  • Access Controls: Role-based access (RBAC), multi-factor authentication (MFA)
  • Monitoring: 24/7 security operations center (SOC), intrusion detection
  • Audits: Quarterly vulnerability assessments, annual penetration testing

9.2 Breach Notification

In the event of a personal data breach:

  • Supervisory Authorities: Within 72 hours of discovery (GDPR Article 33)
  • Affected Individuals: Without undue delay if high risk to rights/freedom
  • Clients (B2B): Within 24 hours for breaches affecting client data
  • Content: Nature of breach, data categories involved, likely consequences, measures taken, DPO contact

10. Your Privacy Rights

10.1 GDPR Rights (EEA/UK Residents)

  • Access, rectify, or erase your personal data
  • Restrict or object to processing
  • Data portability (machine-readable format)
  • Withdraw consent (without affecting prior lawful processing)
  • Lodge complaint with supervisory authority (e.g., UK ICO)

10.2 CCPA/CPRA Rights (California Residents)

  • Right to Know: Categories and specific pieces of personal information collected
  • Right to Delete: Request deletion (subject to service provision/legal obligations)
  • Right to Correct: Update inaccurate information
  • Right to Opt-Out: Of "sale" or "sharing" (we do not sell data)
  • Right to Limit: Use of sensitive personal information
  • Right to Non-Discrimination: For exercising privacy rights

Authorized Agents: You may designate an agent to submit requests. We will verify their authority before processing.

Exercising Rights: Contact [email protected] or call +1 (657) 686-6729. We respond within 45 days (extendable with notice).

11. International Data Transfers

Your data may be processed in Canada, the United States, and other jurisdictions. When transferring from the EEA, UK, or Switzerland:

  • We use Standard Contractual Clauses (SCCs) (2021 versions)
  • HubSpot and AWS participate in the EU-US Data Privacy Framework
  • We implement supplementary technical measures (encryption) where required

12. Children's Privacy

We do not knowingly collect data from individuals under 16. If discovered, we will delete such data immediately. Contact [email protected] to report.

13. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

14. Policy Updates

We may update this policy to reflect legal, regulatory, or operational changes. Material changes affecting your rights will be notified via:

  • Email to registered users (30 days notice)
  • Prominent banner on Site (30 days notice)
  • SMS notification to opted-in users (for SMS-related changes)

Continued use after changes constitutes acceptance.

15. Contact Us

DevOptiv Inc.

BayWood Dr, Stittsville, ON K2S 1K5, Canada

Email: [email protected] | [email protected]

Phone: +1 (657) 686-6729

Website: https://devoptiv.com

For SMS Support: Reply HELP to any message or contact [email protected] with subject "SMS Support"

Appendix A: SMS Campaign Registration (TCR/10DLC)

Required for RingCentral 10DLC Registration:

FieldValue
Brand NameDevOptiv Inc.
Legal EntityDevOptiv Inc.
Websitehttps://devoptiv.com
Privacy Policy URLhttps://devoptiv.com/privacy-policy
Terms of Service URLhttps://devoptiv.com/terms-of-service
Contact Email[email protected]
Contact Phone+1 (657) 686-6729
Campaign Use CaseSoftware development, cloud operations, and SEO marketing services communications
Message ContentService updates, cloud ops alerts, SEO campaign updates, meeting reminders, security notifications
Message FrequencyUp to 4 messages per month
Opt-In MethodWeb form (unchecked checkbox), keyword text-to-join, written contract
Opt-OutReply STOP
HelpReply HELP or email [email protected]

Prohibited Content Certification:

This campaign does NOT and will NOT transmit prohibited content including: SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco), gambling, sweepstakes, lottery, loan advertisements, credit repair, work-from-home schemes, political content, or pharmaceutical promotions. We do not use purchased lead lists.

Data Privacy Certification:

SMS opt-in data and phone numbers are used solely for message delivery and compliance record-keeping. This data is not sold, shared, or disclosed to third parties for marketing purposes.